What I Build Client Stories How It Works About Book a free Sales Audit

Go-to-market systems that book
more demos (and close deals faster).

WorkflowsAI AgentsAutomations

Built for B2B SaaS sales teams
Click for sound
Book a free Sales Audit →
Evan Adeny Lauren Glancy Jake Holmes Carson Grose James Colistra Raj Thomas Jerason Banes Trusted by B2B SaaS sales teams

The go-to-market systems I build for you.

Pick one to see how it works.

Find leads without weekend list-building.

Claude scores every lead against your criteria. The qualified ones land in your CRM.

Search for your ideal customersLead search
Searching…
2,418 leads foundClaudeScored by Claude
NameTitleCompanyEmailFit
  • Maya PatelVP SalesNorthwindmaya@northwind.io94 Fit
  • Jordan LeeFounderRelaypointjordan@relaypoint.com91 Fit
  • Priya ShahGrowthStacklinepriya@stackline.io88 Fit
  • Alex KimOwnerPixelCartalex@pixelcart.shopNot a fit
  • Sam OrtizCEOBrightloopsam@brightloop.co86 Fit
  • Dana OkaforCROQuotewelldana@quotewell.com83 Fit
+ 2,412 more rows, added to your CRM
Built withSales NavigatorClayApolloSurfeClaudePipedrive/HubSpot

Personalized LinkedIn messages, sent for you at scale.

Every campaign is built on a real detail about the contact. When someone replies, your rep takes over.

LinkedInLinkedIn campaignsRunning automatically
  • At RevOps Summit86 sent9 replies
  • Hiring sales reps124 sent14 replies
  • Commented on a post42 sent6 replies
Dana OkaforCRO at Quotewell
Sent automaticallyHey Dana, I saw Quotewell is at RevOps Summit. I’ll be at booth 17. Want to meet up?
Sounds good! Tuesday morning works.
Maya, your rep, takes overPerfect. See you Tuesday at 10.
Built withSales NavigatorClayClaudeDripify/HeyReach

Get pinged when a qualified buyer engages with your posts.

Everyone who comments on or likes your posts gets scored. The qualified ones land in Slack.

LinkedInYour post on LinkedInYour post
Your profileWhy most demo follow-up gets forgotten…
48 likes12 comments
Jordan Whitaker New comment“This is exactly where our reps lose time.”
ClaudeClaude is scoring…ICP score 3 of 3
Slack# sales-alertsYour team’s Slack
Hot Engagement Signal just now
Jordan Whitaker, VP SalesICP score 3
Built withMakeApifyClayClaudeSlack

Every lead gets a response back in seconds.

Your leads no longer wait hours (or days) for a response. They hear back right away, and the rep is on it in seconds.

yourcompany.com/book-a-demoYour website
Book a demo
0 sec after they hit submit
  • Email
    Email to your leadThanks for reaching out, Ethan. Here are two times to talk…
    9 sec
  • Text to your leadHi Ethan, Maya here. Got your demo request…
    12 sec
  • Slack
    Slack ping to your repNew lead: Ethan Carter, DataFlow. Assigned to Maya.
    14 sec
Built withMakeGmailSlackClaudePipedrive/HubSpot

Missing phone numbers, emails, and LinkedIn URLs, found for you.

When a lead comes in with gaps, the system finds the direct phone number, company email, and LinkedIn URL, then fills them into your CRM.

Ethan Carter
Founder, DataFlow
Find info
  • Direct phone—
  • Company email—
  • LinkedIn URL—
Built withSales NavigatorSurfeClayClaudeHubSpot

Every deal gets followed up, even the ones your reps forgot.

Every demo, quote, and proposal gets a scheduled follow-up. Your rep gets the draft, ready to send, so follow-up never depends on memory.

PipedriveNorthwind dealYour CRM
  • ✓Demo endedTue 2:30 PM
  • ✓Recap email sent to JordanTue 2:34 PM
  • ✓Follow-up drafted for MayaThu 9:00 AM
GmailDraft: Following up on TuesdayYour rep’s inbox

Send
Built withPipedriveSlackGmailMakeClaude

Lost deals get a second shot.

Revive your old closed-lost deals. You already paid to get that lead, so you should get more than one attempt to close it.

PipedriveClosed-lost dealsYour CRM
  • StacklineLost 94 days ago · No budget
    Closed-lost
  • BrightloopLost 61 days ago · Bad timing
    Closed-lost
  • QuotewellLost 45 days ago · Went quiet
    Closed-lost
GmailReply from Priya at StacklineYour rep’s inbox

“Budget just opened up. Can we pick this back up next week?”

Built withPipedriveHubSpotGmailMakeClaude

A CRM your team actually trusts.

Stages update themselves from calls, emails, and calendars. You look at the pipeline and it is simply true.

FathomDemo call with NorthwindCall transcript

“We’d need 40 seats, and legal has to review it by the 15th.”

ClaudeClaude is reading the call…CRM updated
PipedriveNorthwind dealYour CRM
  • StageDemo✓
  • Seats—✓
  • Next step—✓
  • Call notes—✓
Built withPipedriveHubSpotClaudeFathom

An AI agent you can ask anything, about any deal.

Ask for a proposal, a pre-call brief, or which deals went quiet. Your reps review, send, and sell.

Deal Manager Agent
Online
Context
  • Business
  • Offer
  • Pricing
  • CRM
  • ICP
Write a proposal for DataFlow.
Done. Built from your pricing and Tuesday’s call.
DataFlow-Proposal.pdf
Attached to the deal
Built withClaudePipedriveHubSpotFathomGmailNotion

A go-to-market engineer, embedded in your team.

I work alongside your team on the human side, so the system actually sticks.

Diego Barrera
Diego Barrera
12+ years in B2B SaaS
167+ sales workflows automated
  • ✓ I build your automated workflows
  • ✓ I analyze where your deals slow down
  • ✓ I tighten your SOPs and sales process
  • ✓ I train your reps on the new systems
  • ✓ I manage the change until it sticks
167+sales workflows automated
1,100+sales calls booked on my own systems
12+years in B2B SaaS

Client stories and case studies from the teams I’ve built for.

Case studyRegulatory Compliance Platform
44%more outbound calls and emails from the same team

Like adding a sales rep to the team, without hiring and training one.

The founder was building every lead list by hand, and reps spent five to ten minutes hunting down one phone number. Now scored, dial-ready leads land in each rep’s queue every morning, a thousand at a time.

Before
After+44%
Monthly outbound calls and emails
43%More calls
45%More emails
6 weeksTo go live
Read the full case study →
Client storyWonderFish
Watch James’s story

“Diego has done all the legwork to test all the different technologies and put it all into one place. Everything just... works.”

James Colistra
James Colistra
Founder, WonderFish
2 to 3More clients a month
ConsistentClose rate
Hands-offSales runs without him
3 to 4 new clientsin the first weeks
“Onboarding 3 to 4 new clients in the first weeks. The right strategy really does work. Thanks again Diego”
Evan Adeny
Evan Adeny
B2B SaaS Founder, DeePsy
12 clients closedin six months
“About 5 to 10 more calls a week. And in six months since working together, I’ve closed 12 clients.”
Raj Thomas
Raj Thomas
Founder, B2B SaaS for Events
Six-figure contracttwo years, from 3 calls
“3 calls and a few redlines led to a two-year, six-figure contract!”
Jerason Banes
Jerason Banes
Founder, Convirgance.com (B2B SaaS)
3,000+ leadsand counting
“Well into the thousands and counting... over 3,000 leads.”
Carson Grose
Carson Grose
B2B SaaS Founder, Purchasing Pulse
No added cluttera sales process that made sense
“He built my sales pipeline in a way that made sense and didn’t add clutter.”
Lauren Glancy
Lauren Glancy
Founder, B2B Data Dashboards
The right toolsfor the whole team
“He has given us the tools to accelerate our business. Thanks Diego!”
Jake Holmes
Jake Holmes
Co-Founder, B2B SaaS (stealth)
Book a free Sales Audit →
Slacknow
# hot-leads
HOT LEAD 92/100 Dana Okafor, VP of Sales at Northwind Labs. Call today.
Free 20-minute build

Never miss another lead: the Hot-Lead Ping.

The average B2B lead waits 29+ hours for a response, and 63.5% never hear back. This free build fixes that. Claude scores every lead and pings your team in Slack the moment a hot one comes in.

  • ✓Easy setup
  • ✓Live in about 20 minutes
  • ✓Full Claude prompt included

Done. It’s on its way to your inbox too, but no need to wait: download the build →

Backed by RevenueHero, 2024 and a Harvard Business Review study

The 4D Method: built for you, start to finish.

Four steps, from your first call to go-to-market systems your team runs every day.

  1. 01

    Diagnose

    Find the problem

    I map your sales process and find exactly where deals slow down and hours get lost.

    You get a free Sales Audit
  2. 02

    Design

    Map the fix

    I hand you the full plan: the workflows, tools, and AI agents that fix it. You approve it before I build anything.

    You get your Sales System Blueprint
  3. 03

    Deploy

    I build it for you

    I build it on the tools you already pay for, test everything in a sandbox, and train your team before it touches your live deals.

    You get a working system and a trained team
  4. 04

    Drive

    I keep it running

    Optional. I watch the numbers, fix anything that breaks, and keep improving it over time.

    You get ongoing support and improvements
Start with a free Sales Audit →

How I work, and why it matters to your team.

I only do B2B SaaS.

I’ve spent 12+ years inside software companies, so I already know your sales motion: demos, multi-step deals, and the tools your reps live in.

You work with me directly.

The founder and lead engineer, from first call to project end. I will never hand you off to offshore, outsourced talent.

I design it before I build it.

You see the plan first. Then I test everything in a sandbox before it touches your live deals, because every minute of downtime costs you money.

I build using the tools you already pay for.

Don’t see yours? Make and Zapier connect 10,000+ apps out of the box.

Pipedrive
Pipedrive
HubSpot
HubSpot
Monday
Monday
GoHighLevel
GoHighLevel
Gmail
Gmail
Slack
Slack
Zoom
Zoom
Notion
Notion
Loom
Loom
Calendly
Calendly
Sheets
Sheets
MS Teams
MS Teams
Asana
Asana
Airtable
Airtable
Fathom
Fathom
Skool
Skool
Sales Navigator
Sales Nav
Apollo
Apollo
Clay
Clay
Dripify
Dripify
HeyReach
HeyReach
Instantly
Instantly
Smartlead
Smartlead
Kondo
Kondo
ZoomInfo
ZoomInfo
Surfe
Surfe
PhantomBuster
PhantomBuster
Apify
Apify
Claude
Claude
ChatGPT
ChatGPT
Gemini
Gemini
Perplexity
Perplexity
Grok
Grok
VAPI
VAPI
Make
Make
Zapier
Zapier
n8n
n8n
Diego Barrera
12+years in B2B SaaS
167+workflows automated

Trusted partners and affiliates

Pipedrive Authorized Partner Dripify Top Partner Make Affiliate Clay Surfe Skool Kondo Fathom

I believe sales must stay human, for now at least.

When did you last pay five or six figures to an AI agent? Never, right? Neither has your buyer.

Over-automated sales reads as low effort, and buyers can tell. They assume your SaaS and your support will feel the same.

I build human-first go-to-market systems and AI agents for B2B SaaS sales teams. They find you the right leads, get each one to the right rep in minutes, and follow up automatically so no deal slips through the cracks. Your reps open their laptops to a clear next move.

There’s no copy-pasted prompt that runs your sales on autopilot… Trust me, I’ve looked. But AI and automation can do the heavy lifting to keep your reps doing what they do best: always be closing.

I’m a systems engineer by trade. I spent 12+ years inside software companies, including as VP of Professional Services at a robotics company acquired by Verizon, before founding UnlockTheROI. I build on the tools you already pay for, because change fatigue is a real cost to your business.

And you’ll work with me directly, the founder and lead engineer, from first call to project end. No outsourcing, no junior engineers.

Diego BarreraFounder and lead engineer, UnlockTheROI

Book a free Sales Audit →

I go through your sales process step by step with you. After, you get the Sales System Blueprint: a tailored report and process map of the top AI and automation opportunities I found in your sales process. Same day. Book your Sales Audit here.

No, and that is a good thing. There’s no copy-pasted prompt that runs your sales on autopilot… Trust me, I’ve looked. Buyers can tell when sales is over-automated, and they assume your product and your support will feel the same. AI and automation do the heavy lifting: finding leads, research, drafts, reminders, and CRM updates. Your reps review what goes out, and they do the selling.

I do. You work with me directly, the founder and lead engineer, from first call to project end. I will never hand you off to offshore, outsourced talent.

No. I build using the tools you already pay for, because change fatigue is a real cost to your business. If a gap needs a new tool, I tell you why in the plan, and you approve it before I build anything.

You win back at least 8 hours per person every month, or you don’t pay. I set that number with you during the audit: you tell me how long the manual work actually takes (a proposal that eats an hour or two, follow-ups done from memory, lists built by hand), and you confirm what would count as a win before anything gets built. If the live system doesn’t give back the time I agreed to, I keep working at no extra cost, for up to 90 days, until you do.

It depends on complexity. Simple workflows can be live in days. Full builds with multiple workflows typically take a few weeks to build, test, document, and train. You review the timeline in a scope before you commit.

You receive full documentation and a trained team before I step back. If you want me to stay involved, I offer protection plans that cover monitoring, maintenance, and ongoing builds as your business grows. If not, you own everything and can run it yourself.

Most AI fails for one of two reasons: the wrong model was chosen for the task, or the inputs were never built to produce a consistent output. AI is only as good as what you feed it and how you direct it. I match the right model to each workflow and build the inputs around what that workflow needs to produce. That is what makes it reliable, with the same result every time.

You can. Claude, ChatGPT, and Gemini are all capable. The real question is what it costs you. When someone on your team builds it, they become the one person who knows how it works, and everything lands on them when it breaks. I build it, document it, and train your team, so it never depends on one person.

Book more demos and close deals faster, starting with a free Sales Audit.

I’ll map your sales process and show you what I would build first.

Book a free Sales Audit →
Evan Adeny Lauren Glancy Jake Holmes Carson Grose James Colistra Raj Thomas Jerason Banes Trusted by B2B SaaS sales teams