Trusted by Founders in B2B SaaS
Automate sales so it no longer has to run through you.
- End the founder bottleneck
- Fill your pipeline without you
- Become the hands-off founder
- Outgrow founder-led sales
Built for founders who sell through demos or proposals.
What my clients
are saying.
"[Diego] has done all the legwork to test all the different technologies and put it all into one place. Everything just... works."
2 to 3 more clients a month. Consistent close rate. Sales runs with or without him."Onboarding more and more clients, 3 to 4 in the first weeks of September. The right strategy really does work. Thanks again Diego 🙏🙏"
"About 5 to 10 more calls a week. And in six months since working together, I've closed 12 clients."
"3 calls and a few redlines lead to a two-year, six-figure contract!"
"Well into the thousands and counting... over 3,000 leads."
"He has given us the tools to accelerate our business. Thanks Diego!"
"He built my sales pipeline in a way that made sense and didn't add clutter."
Built for you, start to finish.
Four simple steps, from your first call to a sales system that runs without you. You don't build anything. I do.
Diagnose
Find the problemA free call where I map your sales process and pinpoint exactly where deals and hours are leaking.
Design
Map the fixI hand you the full plan: the workflows, tools, and automations that fix it. You approve it before I build a thing.
Deploy
I build it for youI build the whole system, connect it to the tools you already use, and train your team. You don't lift a finger.
Drive
I keep it runningOptional. I watch the numbers and keep improving it, so it gets better over time while you focus on the business.
I build with tools
you already pay for.
Don't see yours? Make and Zapier connect 5,000+ apps out of the box.
I built this because
I lived the problem.
I've been a technologist my whole life. 12+ years in B2B SaaS. I went Systems Engineer → VP at a startup acquired by Verizon Robotics → Founder of an AI Automation Agency.
Early 2023, I was in a 3-week AI hackathon, and I haven't stopped building with it since. I'm in Claude and Make before most people have had their coffee, and I see AI as an operating system you operate within, not just a "replacement to Google."
But AI is getting hyped up beyond its limits. "I went to sleep and woke up to [wild claim]" marketing is giving the industry a bad name. Here's the reality: AI is a force multiplier with real costs and real maintenance. Wielded right, it nets you a positive ROI.
I build AI-powered sales workflow systems for B2B SaaS founders who sell through demos and have quietly become the bottleneck of their own pipeline. My promise to you: you'll win back 8+ hours per person every month, or you just don't pay.
I've been running UnlockTheROI for over 3 years. In that time, I've built 167+ sales systems. 90% focused on speed-to-lead, recovering lost deals, and keeping the lead list full so your team is closing, not hunting. A typical team reclaims 12+ hours a week from manual sales work.
We're not lead gen or coaching. This is a fully done-for-you AI sales workflow implementation, built using the tools you already pay for, through our 4D Sales Automation Method: Diagnose, Design, Deploy, Drive.
Book a free Sales Automation Audit →
Diego Barrera
Founder and CEO, UnlockTheROI
Things people ask
before they book a call.
We go through your sales process step-by-step with you. After, you get the Sales Automation Blueprint: a tailored executive-level report and process map of the top AI and Automation opportunities we found in your sales process. Same day. Book your Sales Automation Audit here.
You win back at least 8 hours per person every month, or you don't pay. I set that number with you during the audit: you tell me how long the manual work actually takes (a proposal that eats an hour or two, follow-ups done from memory, lists built by hand), and you confirm what would count as a win before anything gets built. If the live system doesn't give back the time I agreed to, you get a full refund.
You receive full documentation and a trained team before I step back. If you want me to stay involved, I offer protection plans that cover monitoring, maintenance, and ongoing builds as your business grows. If not, you own everything and can run it yourself.
Depends on complexity. Simple workflows can be live in days. Full system builds with multiple workflows typically run a few weeks to build, test, document, and train. Timelines are reviewed in a scope before you commit.
Most AI fails for one of two reasons. The wrong model was chosen for the task. Or the inputs were never built to produce a consistent output. AI is only as good as what you feed it and how you direct it. I match the right model to each specific workflow and build the inputs around what that workflow needs to produce. That is what makes it reliable. Not occasionally right. The same result every time.
You can. Claude, ChatGPT, and Gemini are all capable. The real question is what it costs you. When founders DIY this, they become the builder: the one person who gets how it works, the one the team routes every decision through, the one it lands on when it breaks. You set out to remove a bottleneck and end up adding a job to your stack. I build it so it runs without you in the middle of it, then document and train your team so it never depends on one person.