Hi, I’m Diego. I believe no two sales pipelines are the same, and that challenge is what I love about this work. So I skip the copy-paste templates and engineer the one that fits yours.
Each system is designed around how your team sells today.
Every new lead gets an instant reply and a time on your calendar.
Follow-ups and CRM updates happen after every call, so deals keep moving.
An AI agent drafts proposals, notes and research. Your team reviews and sends.
Nothing touches your live deals until it works, and nothing depends on one person.
We agree on what to build first, ranked by revenue impact.
You sign off on every system before I build it.
I test everything before it touches your live deals.
Your team gets documentation and training on day one.
We measure results against where you started.
If something breaks, I fix it.
How much of this I take on depends on how we work together. See the options.
A B2B SaaS company I worked with increased its outbound by 44% in the first month, with the same sales team.
“He built my sales pipeline in a way that made sense and didn’t add clutter.”
“3 calls and a few redlines led to a two-year, six-figure contract!”
“Well into the thousands and counting... over 3,000 leads.”
“Onboarding 3 to 4 new clients in the first weeks. The right strategy really does work. Thanks again Diego”
“About 5 to 10 more calls a week. ... I’ve closed 12 clients.”
“He has given us the tools to accelerate our business. Thanks Diego!”
Founders and sales leaders on what changed after we worked together.
Seven skills that work your pipeline from the first signal to the signed proposal. Ready to go in Claude.
A copy is on its way to your inbox too.
Seven skills that work your pipeline from the first signal to the signed proposal.
12+ years inside software companies, so I already know your sales motion: demos and multi-step deals.
The founder and lead engineer, from first call to project end. Never handed off to offshore, outsourced talent.
You see the plan first. Then I test everything in a sandbox before it touches your live deals.
CRMs like HubSpot, Pipedrive and Attio, Clay for data, Claude for AI, and Make or Zapier to connect them.
Founder and go-to-market engineer, UnlockTheROI
12 years in B2B SaaS. VP of Professional Services at a company Verizon acquired.
Founded UnlockTheROI in 2023. 167+ sales workflows since.
I run my own outbound on the systems I install.
I go through your sales process step by step with you. You leave with a tailored plan for your sales system: the top AI and automation opportunities I found, and what I would build first.
It depends on how we work together. In Embedded and Custom Build, I do: you work with me directly, the founder and lead engineer, and I will never hand you off to offshore, outsourced talent. In Core, your team builds, and I design each system with you and review the work.
No. I build in the tools you already use whenever they fit, because change fatigue is a real cost to your business. If a gap needs a new tool, I tell you why in the plan, and you approve it before I build anything.
Most AI fails for one of two reasons: the wrong model was chosen for the task, or the inputs were never built to produce a consistent output. AI is only as good as what you feed it and how you direct it. I match the right model to each workflow and build the inputs around what that workflow needs to produce. That is what makes it reliable, with the same result every time.
You can, and Core is built for that: we design each system together, your team builds it, and I review the work. If you’d rather your team not carry it, I build it, document it, and train your team, so it never depends on one person.
